Monetization Data Analyst
Company: Sinclair Broadcast Group
Location: Seattle
Posted on: April 18, 2024
Job Description:
We're looking for a skilled Monetization Data Analyst to join
our Product Engineering team at Sinclair. In this role, you'll be
instrumental in crafting and implementing monetization data
strategies, utilizing data-driven insights across multiple
platforms including GAM (Google Ad Manager), GA4 (Google Analytics
4), GA360 (Google Analytics 360), various Programmatic UIs, and
other revenue platforms. Reporting directly to the Director of Data
Strategy, your contributions will be pivotal.Responsibilities:
- Conduct in-depth monetization analysis across multiple
platforms, identifying opportunities for revenue, revenue
shortfalls, revenue risks, optimization, and cost-efficiency
improvements
- Collaborate with cross-functional teams, including Product
Managers, AdTech, Engineers, and Sales, to define and implement
monetization strategies using data driven methods
- Utilize data from GAM, GA4, GA360, Programmatic UI, and other
revenue platforms to develop actionable insights and
recommendations, through throughout reporting, visualizations,
annotations, etc.
- Analyze user behavior, ad performance, and revenue trends to
provide valuable insights for decision-making
- Create and maintain dashboards and reports to track key
performance indicators (KPIs) related to monetization efforts.
- Perform A/B testing and provide data-driven recommendations to
improve ad placements, pricing models, and audience targeting.
- Monitor revenue performance, identify anomalies, and
proactively address issues to ensure optimal revenue
generation.
- Stay up to date with industry trends and best practices in
AdTech and monetization analytics.Qualifications:
- Bachelor's degree in data science, Computer Science,
Statistics, Economics, or a related field. -
- Proven experience (2-3 years) working as a Data Analyst,
preferably in the AdTech or digital advertising industry.
- Experience utilizing Tableau and BigQuery -
- Strong proficiency in utilizing DFP/GAM, GA4/GA360,
Programmatic UI, and other ad revenue platforms for data
analysis
- SalesForce UI proficiency is a plus
- JIRA proficiency is a plus
- 1st Party and 3rd party data familiarity -
- Proficiency in data manipulation, visualization, and analysis
using SQL, Python, R, or similar tools.
- Familiarity with statistical modeling and predictive analytics
to derive actionable insights.
- Experience in designing and interpreting A/B tests for ad
performance optimization.
- Excellent communication and collaboration skills to work
effectively with cross-functional teams.
- Strong problem-solving abilities and a keen eye for
detail.
- Ability to work in a fast-paced, dynamic environment and manage
multiple projects simultaneously. - Sinclair Broadcast Group, Inc.
is proud to be an Equal Opportunity Employer and Drug Free
Workplace! - About Us - Make your mark in Media with Sinclair
Broadcast Group, a diversified media company dedicated to
connecting people with content everywhere! We have consistently led
the broadcast industry since our inception, and now Sinclair owns
the largest regional sports network business and one of the largest
television broadcast portfolios in the country. In addition, we
have affiliations with all of the major broadcast networks, own
Tennis Channel, and several multicast networks including TBD and
Comet. Our content is distributed over-the-air, on multi-video
providers, and through our industry-leading digital media
platforms. We're at the forefront of NextGen technology, enabling
innovative new ways to engage with broadcast content like never
before. -We also recently launched a free TV streaming service
called STIRR. Our success is the direct result of our extraordinary
employees and management team who believe in our vision and are
dedicated to ensuring a great future for our employees. We are
advancing the world of Media and want YOU to join our winning team!
- About the Team - The life-blood of our organization is our
people. We have a compelling story, a goal-oriented culture, and we
take really good care of people. How good? Here is a glimpse: great
benefits, open door policy, upward mobility and a strong desire to
see you succeed. Ready to be part of a winning team? Let's talk. -
The base salary for this role is $90,000 to $100,000. -Final
compensation for this role will be determined by various factors
such as a candidate's relevant work experience, skills,
certifications, and geographic location. Full time positions are
eligible for benefits that include participation in a retirement
plan, quarterly and annual incentive plan bonuses, life and
disability insurance, health, dental and vision plans, -flexible
spending accounts, 15 paid vacation days, 2 paid personal days, 9
paid holidays, 40 hours of paid sick leave, parental leave, and
employee stock purchase plan.
Keywords: Sinclair Broadcast Group, Kirkland , Monetization Data Analyst, Professions , Seattle, Washington
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