Senior Lifecycle Marketing Manager

Company: Remitly
Location: Seattle
Posted on: April 1, 2026

Job Description:

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: Remitly is looking for a Senior Manager, Lifecycle Marketing to lead a high-performing team responsible for growing customer engagement, retention, and multi-product growth across global markets. You will set lifecycle strategy, mentor your team's capability, and raise the bar on experimentation and personalization — while also being willing to step in and execute campaigns directly when needed. You bring technical fluency in lifecycle platforms and latest ML-driven personalization approaches, and you operate at both the strategic and hands-on levels. You will report to the Director of Lifecycle Marketing and partner with Product, Engineering, Machine Learning, Analytics, PMM, and Regional teams. This is a hybrid role, requiring 3 days a week working in our Seattle, WA headquarters. You Will: Build clear ownership across lifecycle programs, coach ICs to strengthen strategic judgment, and improve on experimentation, measurement, and cross-functional influence. Define end-to-end lifecycle roadmaps spanning engagement, retention, and winback. Ensure programs are aligned to measurable business outcomes and integrated into GTMs and product initiatives. Step in to build, QA, and launch campaigns when capacity demands it. Maintain hands-on fluency in tools (e.g., Braze), segmentation logic, personalization frameworks, and multi-channel orchestration. Partner with Machine Learning and Analytics to translate churn models, propensity models, and Next Best Action models into relevant lifecycle journeys. Ensure model insights are operationalized across communications. Champion incrementality testing, holdout frameworks, and long-term value measurement (LTV/NPV). Ensure the team optimizes for durable customer value — not just engagement metrics. You Have: 8 years of lifecycle, CRM, growth, or retention marketing experience. 3 years of people management experience, with experience developing teams. Deep hands-on expertise in lifecycle tools (Braze or equivalent), including segmentation, journey orchestration, personalization logic, and QA. Experimentation and analytical skills, including experience partnering with Analytics and ML teams. Familiarity with predictive modeling concepts (churn, propensity, NBA) and experience applying model outputs to personalized communications. Comfortable flexing between strategic leadership and tactical execution. Strong cross-functional communicator who can influence Product, Engineering, and senior stakeholders. Passionate about building scalable systems and growing others. Compensation Details. The starting base salary range for this position is typically $152,000-$190,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. Our Benefits: Flexible paid time off Health, dental, and vision 401k plan with company matching Paid parental, medical, military and family care leave Mental Health & Family Forming Benefits Employee Stock Purchase Plan (ESPP) Continuing education and travel benefits Our Connected Work Culture: Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most. Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: Remitly, Kirkland , Senior Lifecycle Marketing Manager, Human Resources , Seattle, Washington