Demand Generation Manager

Company: Adaptiva
Location: Kirkland
Posted on: September 12, 2023

Job Description:

Demand Generation ManagerAbout AdaptivaAdaptiva provides serverless endpoint management that eliminates the need for a vast IT infrastructure and monitors itself by automating traditionally manual tasks. Leveraging innovative peer-to-peer protocols, the Adaptiva Edge Platform is powered by the surplus capacity of existing devices already on the network in the office or working from home. This enables IT to continuously deliver software, configurations, and patches to endpoints no matter where they are. The worlds largest enterprise organizations and government agencies rely on Adaptiva for real-time endpoint visibility and content delivery, as well as automated compliance checks, remediations, and patching without ever throttling the network or the end user experience.About this roleAre you a passionate about driving high velocity qualified leads and conversions through demand generation? Look no further, were seeking a growth-oriented Demand Generation Manager to join our team!In this role, you will be responsible for developing our demand generation strategy and campaigns to drive revenue growth and increase sales pipeline. The ideal candidate will have proven experience in demand generation, a strong understanding of both qualitative and quantitative marketing strategies and tactics and a deep understanding of the sales process.This is a full-time, exempt position, based at our offices in Kirkland, Washington.Responsibilities

• Develop and execute a strategic demand generation plan to drive revenue growth and increase sales pipeline.
• Create and manage all demand generation campaigns, including email, webinars, events, and digital advertising.
• Manage the entire lead funnel from lead generation to close including lead nurturing and scoring processes.
• Analyze and optimize campaign performance to increase lead quality and conversion rates.
• Work closely with the sales and marketing teams to align efforts and translate leads into sales.
• Optimize campaigns to maximize conversion rates and ROI.
• Utilize marketing automation platforms and technologies to enhance lead nurturing.
• Use data and analytics to measure and improve the performance of demand generation efforts.
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
• Research and implement new demand generation channels and tactics to stay ahead of industry trends.
• Identify and resolve challenges and conflicts within the demand generation process.Requirements
  • 5+ years of experience in demand generation, preferably in the enterprise software or SaaS industry.
  • Bachelors degree in marketing, communications, or related field.
  • Highly proficient in marketing automation and CRM tools (HubSpot, Salesforce, 6sense, and others).
  • Strong working knowledge with Google Analytics, Google Ads, HubSpot and related skills.
  • Strong analytical skills and a data-driven approach to decision making.
  • Excellent communication and collaboration skills.How to applySend your resume and cover letter in .pdf format to careers@adaptiva.comAdaptiva participates in E-Verify for work authorization.This role does not provide visa sponsorship.Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.The annual salary range for the position is $120,000 - $140,000 (depending on experience).

Keywords: Adaptiva, Kirkland , Demand Generation Manager, Executive , Kirkland, Washington