Director Event Experiences

Company: Cadence 3
Location: Kirkland
Posted on: January 25, 2023

Job Description:

Cadence 3 is seeking a passionate and creative event manager to drive management and process best practices, manage teams and supplier relationships, and develop client relationships and business opportunities within Cadence 3's digital and live event productions. Professional experience within live broadcast and/or in-person events is essential.

Since the COVID-19 pandemic, Cadence 3 transitioned to supporting our clients in delivering fully virtual events, experiences, and product launches that set them apart and enabled them to reach larger audiences than ever before. With this shift has come a change in overall approach to how Cadence 3 and our clients views the value of events, what constitutes an "event" and what's required to lead events in a hybrid world with a global remit. The Director of Event Experiences will be part of our leadership team working collaboratively with our Creative Director, Executive Producer, and clients to shape the future of events. This role will support our clients as they re-think how they approach in-person and digital experiences, shape the global event strategy, develop roadmaps and create innovative experiences in-person and online that drive business results.

This is a critical role supporting a highly visible portfolio of events that amplifies our client's product launch, product narrative, and audience reach for highly targeted audiences to generate optimal business impact. This position requires strategic thinking - to analyze data from history, trends in industry, and current/future business need - to develop pioneering solutions that strengthen client position in the industry. An eye to industry trends, creativity in how to re-think in-person and digital event experiences to excite customers and curate fans, product marketing and storytelling, and creative problem solving are critical attributes for this role.

In addition to client engagement, this role will manage a team of event managers and vendors supporting in-person and digital event experiences. The requirement of the manager will be to clearly contextualize client vision and strategy as it applies to the specific responsibilities and deliverables of the job, mentor employees, develop best practices to achieve operational excellence, and push boundaries to deliver unique experiences for both in-person and digital events. In developing people, the manager will clear roadblocks and create opportunity for the continued growth of the team both within Cadence 3 and within the industry.

Expertise in digital marketing - particularly demand gen, content marketing and social media - as well as a proven track record in leading global strategies and operations and the associated financial rigor needed. This executive will be a strong people leader who can cultivate, grow and scale the internal team while managing relationships with key business customers, partners and vendors. This is a deeply collaborative job working with leaders across the company in both business units and corporate functions.

This role requires a skilled communicator and collaborator to work both across clients, stakeholders, and event organizations and suppliers to build an event presence that delivers client return on investment against goals and objectives. In all communications, it is expected that you will be well informed of business objectives, inherent risks to all parties, and potential benefits and opportunities. Measuring results and impact as is a critical component of success, so clearly defined goals and post-event reporting are critical to success.

We are seeking a leader and team member who will bring an ability to balance the needs of the multiple clients, problem solving skills to work through strategy and execution challenges, while keeping an eye to how to best realize return on investment. You should also be able to demonstrate strong proficiency with key role competencies including exceptional communication and organizational skills, agile problem-solving processes, budget management, a passion for excellence, strong cross-team collaboration abilities, self-motivated and forward looking, and the ability to work as a part of an extended team. We work in an ever-changing environment so flexibility, resourcefulness, strategic influencing and a passion for pioneering new experiences are essential. As we are a Seattle based company supporting events worldwide a love for travel and a valid passport are both essential and a bonus of this role.

RESPONSIBILITIES

• Develop a vision for the continued pioneering and development of the digital, in-person, and hybrid event space.
• Taking a leadership role working across an experienced global events team who are committed to delivering the best possible games events for our audiences and brands.
  • Establish regular communications and reporting with your event management team and disseminate information to appropriate channels to maintain transparency, consistency, and facilitate speed of business.
    • Plan, execute, and deliver the best possible experiences for attendees while balancing the financial needs of the business.
      • Cultivate and document best practices and processes for delivery excellence across execution, budget management, communications, and reporting.
        • Manage budgets for your events, including tracking, forecasting, and reporting.
          • Manage a team of event managers that will be accountable for the end to end live event experience.
          • Approximately 50% of this role will be dedicated to direct engagement and management of client events on your own or with the support of the team.
          • Develop client relationships and drive business opportunities for continued growth of business opportunities with new and existing clients.
          • Work collaboratively cross team with our digital production team to design live shows that tell the client stories on brand, on time and on budget that amplify in-person experiences to a wider digital audience.
          • Execute on creative vision and content delivery for both in person and online audiences
          • Understand and be an advocate for our client's core narratives and product offerings to ensure that they are woven into the fabric of our experiences.
          • Support event planning and production for digital events to accommodate client budgets, remote audiences, and goals aligned to budget with end-to-end production planning
          • Keep an eye to how to best optimize event experiences for both dual live audiences: in the room and broadcast
            QUALIFICATIONS
            
            • 5+ years business to business, business to consumer, digital, or experiential/event marketing experience. product marketing, OR equivalent experience.
            • 2+ years people management experience.
            • 10+ years of experience delivering successful digital and/or in person experiential marketing and / or product marketing in the high tech space
            • Demonstrable track record of working in a senior leadership role driving the conception, organization and delivery of public-facing events.
            • Successfully conceived and delivered new initiatives, while growing existing businesses or portfolios, especially in the events space.
            • Bachelor's degree in Business or equivalent work experience.
            • Ability to drive clarity and direction in ambiguous situations.
            • Experience driving business development and client management for cultivating business opportunities and sales opportunities
            • Clear and confident strategic project management experience with large budgets, complex schedules and the organizational skills needed to set and drive requirements across multiple functional areas
            • See the value of data and customer insights in developing new offerings, initiatives or brand extensions that will resonate with our fans
            • Excellent communication, interpersonal, negotiation, and conflict resolution skills
            • Strong technology acumen specific to Microsoft technologies and solutions
            • An innovative spirit with the courage to tackle big ideas and continually add features to our production platform that haven't been done before
            • Ability to embrace change, with a confident common sense approach to problem solving
              • Diven, enthusiastic and well organized, while demonstrating a can-do, no fuss attitude
              • Microsoft Tier 1 Digital and Live Events production experience highly desired
                WORKING ENVIRONMENT
                
                • Flexible, yet demanding and fast-paced environment with passionate people who love what we do
                • Some weekends and early/late days required during event setup and load out
                • Strong passion for work hard, play hard, and maintaining work-life balance
                • Requires the ability to sit at a standard computer desk, type on a standard computer keyboard, and operate a standard computer mouse for long periods at a time.
                • Must be able to lift heavy objects (25-50 lbs.), with or without accommodation.
                • Professional attire (business casual) required.
                • Ability to travel both domestically and international 5-6 times / year for up to 10 days at a time
                  COMPENSATION AND BENEFITS
                  
                  • Compensation dependent upon skills and experience. The typical base pay range for this role across the U.S. is USD $85,000 - 150,000 per year.
                  • All full-time employees are eligible for our company-paid medical benefits.
                  • All employees are eligible for our flexible PTO plan.
                  • 401k Savings Plan
                  • Employee Development / Continuing Education Benefits
                  • Business Development Commission
                  • Flexible work hours and environment
                    ABOUT CADENCE 3
                    
                    At Cadence 3 we are committed to creating exceptional experiences where everyone is respected and has access to equal opportunity. We are a passionate group of creative marketers, storytellers, and digital and in-person producers who love building incredible experiences for our clients. Cadence 3 delivers business and event management consulting to some of the largest tech companies in the industry. We realize that new ideas can come from everywhere in the organization. Our company is woman owned by former consultants ourselves who designed and operate a company we ourselves wished we could have worked for that it is our incredible people who enable us to deliver excellence for our clients.

Keywords: Cadence 3, Kirkland , Director Event Experiences, Executive , Kirkland, Washington