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Senior Product Marketing Manager

Company: Adaptiva
Location: Kirkland
Posted on: September 12, 2023

Job Description:

About AdaptivaAdaptiva provides serverless endpoint management that eliminates the need for a vast IT infrastructure and monitors itself by automating traditionally manual tasks. Leveraging innovative peer-to-peer protocols, the Adaptiva Edge Platform is powered by the surplus capacity of existing devices already on the network in the office or working from home. This enables IT to continuously deliver software, configurations, and patches to endpoints no matter where they are. The worlds largest enterprise organizations and government agencies rely on Adaptiva for real-time endpoint visibility and content delivery, as well as automated compliance checks, remediations, and patching without ever throttling the network or the end user experience.About this roleWe are looking for a Sr. Product Marketing Manager (PMM) to help us successfully bring Adaptivas solutions to market.You will have the mission-critical responsibility to clearly explain our platform, our products, and articulate our unique benefits and technical differentiators. The PMM must acquire a deep technical knowledge of our products, our market, and how Adaptiva solves our customers challenges.As PMM you will take ownership of the product positioning and messaging, competitive differentiation, marketing assets, and sales enablement.This is full-time, hybrid role, based at our offices in Kirkland, Washington.Responsibilities

  • Develops product positioning and messaging that differentiates Adaptivas products in the market.
  • Cooperate with the Product team and management on market analysis, trends definition and competitive intelligence.
  • Write detailed technical product description and marketing materials for our product offerings.
  • Produce and maintain technical use cases and case studies to strongly showcase our product strengths.
  • Create and maintain technical white papers, presentations, product guides, web content, reports, datasheets, and blog posts to support the customer journey and to help customers make educated purchasing decisions.
  • Enable the Sales team by keeping them updated on the product portfolio and developing sales-enablement kits that support the selling process.
  • Support our Product and Marketing teams in deep technical competitive analysis to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits.
  • Support product launch activities and assist with tradeshows, events, and technical sales training activities.
  • Support demand generation initiatives that drive demand and pipeline creation content creation.Requirements
    • 7+ years of demonstrated experience as a Technical Product Marketing Manager.
    • Bachelors degree in computer science, engineering, or related field.
    • Experience with enterprise software products.
    • Your written and oral communication skills are superb, and you can explain complex concepts clearly for a variety of audiences.
    • Team player that works well in collaborative situations with geographically dispersed teams.How to applySend your resume and cover letter in .pdf format to careers@adaptiva.comAdaptiva participates in E-Verify for work authorization.This role does not provide visa sponsorship.Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.The annual salary range for the position is $130,000 $165,000 (depending on experience).

Keywords: Adaptiva, Kirkland , Senior Product Marketing Manager, Advertising , Kirkland, Washington

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