Copywriter

Company: Adaptiva
Location: Kirkland
Posted on: September 12, 2023

Job Description:

About Adaptiva Adaptiva provides serverless endpoint management that eliminates the need for a vast IT infrastructure and monitors itself by automating traditionally manual tasks. Leveraging innovative peer-to-peer protocols, the Adaptiva Edge Platform is powered by the surplus capacity of existing devices already on the network in the office or working from home. This enables IT to continuously deliver software, configurations, and patches to endpoints no matter where they are. The worlds largest enterprise organizations and government agencies rely on Adaptiva for real-time endpoint visibility and content delivery, as well as automated compliance checks, remediations, and patching without ever throttling the network or the end user experience. About this role Adaptiva is looking for a dynamic Copywriter who can write clear, persuasive, and relevant copy that incites action and excitement, and creates awareness for Adaptivas product offerings. In this role, you will collaborate with product marketing and subject matter experts to develop relevant and engaging marketing communications to grow our customer base through multiple marketing channels, drive revenue and raise brand awareness. This is a full-time, exempt position, based at our offices in Kirkland, Washington.Responsibilities

• Develop informative and compelling content for various audiences across all marketing channels.
• Collaborate with product marketing and subject matter experts to gather information for comprehensive content such as white papers and case studies.
• Create, proofread, and edit content for marketing collateral, web copy, email sequences, blogs, social media, digital ads, video scripts, and newsletters.
• Collaborate with creative designer to create compelling marketing communications that prompt audience engagement and action.
• Use data analytics to evaluation and improve content performance and delivery.
• Support SEO optimization efforts, ensuring web content is search-engine friendly and targeted towards specific keywords.
• Contribute innovative ideas for novel content opportunities and formats.
• Write high-engagement social media content that reflects our brands voice.
• Collaborates with the marketing team to develop a variety of content marketing materials.
• Produce error-free content that adheres to the companys style guidelines.
• Interpret creative direction and adapt points from creative brief into persuasive copy concepts.Requirements
  • 4-7 years of experience creating content across different mediums.
  • Bachelors degree in marketing, communications or journalism, or related field.
  • Exceptional writing, proofreading, and editing skills, with a meticulous attention to detail.
  • Strong research capabilities and presentation skills.
  • Experience with SEO writing and solid understanding of SEO concepts required.
  • A solid understanding of B2B technology audience segmentation/personas/buyer behavior, especially within the endpoint management industry preferred.
  • Exceptional skill with the nuances of social media writing, including the use of hashtags.
  • Experience with HubSpot is preferred.
  • Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time.How to apply Send your resume in .pdf format.Adaptiva participates in E-Verify for work authorization. This role does not provide visa sponsorship. Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The annual salary range for the position is $80,000 $105,000 (depending on experience).

Keywords: Adaptiva, Kirkland , Copywriter, Advertising , Kirkland, Washington