Senior Manager, Social Media and Community Management
Company: Ziply Fiber
Location: Kirkland
Posted on: March 11, 2023
Job Description:
Job DescriptionOpen to remote work! Company BackgroundAt Ziply
Fiber, we believe that everyone deserves the best internet possible
no matter where they live. We're combining the most advanced fiber
internet with a refreshingly great experience to elevate people's
connected lives. We're bringing fiber to more than one million
homes and businesses across the broader Northwest. By pairing
brilliantly fast internet with customer choice and control, we're
making it simple and easy for you to connect to the things that
matter most to you. Ziply Fiber is based in Kirkland, Washington,
providing communities across Washington, Oregon, Idaho, and Montana
with fiber internet in addition to streaming TV, privacy products,
and phone service as well.Job SummaryZiply's marketing and
communications team is driven to defy mediocrity and to inspire
refreshingly great experiences that build emotional connections
through everything customers and employees experience with our
brand. We're audience driven and we pair strategic thinking with
creativity and pragmatic execution. Our team consists of creative,
brand and PR experts. As a Senior Manager you will define and
develop our owned/organic social media program and drive its
execution and community management (with our customer care team),
and partner to develop a local community engagement strategy. You
will create a cohesive social media and online community strategy
based on the company's brand promise, company and product value
proposition, customer data, marketing calendar, market and
competitive trends. You will be responsible for evangelizing social
and community engagement across the business in order to ensure
social execution is integrated with PR, internal communications,
demand generation, campaign extensions, customer service and
community engagements.Essential Duties and Responsibilities:
- Grow audiences on social platforms including Facebook, Twitter,
LinkedIn, Reddit and Instagram. Provide strategies for social
platform use and expansion.
- Find unique and creative ways to bridge social media
communities with local community engagements
- Establish and monitor social KPIs (ex. sentiment) to grow the
Ziply brand; keep teams aligned and accountable
- Work cross-functionally to present a cohesive and compelling
brand experience to our target prospects in order to build
awareness, engagement, and sales
- Set, plan and implement social media content strategy,
campaigns and sustainment programs that support company initiatives
and increase engagement
- Maintain a strategic social media content calendar that is
supportive of the Editorial Calendar
- Drive creative ideas that support our brand voice while
adapting it to different platforms when creating platform-specific
content including text posts, videos, and graphics
- Make decisions and solve problems within time constraints
Community management
- Create and implement social media platform training to help
social care representatives engage our community authentically in
the Ziply brand voice
- Establish community management guidelines and moderate as a
responsive member of the community to ensure it's a good brand
experience for all members
- Work with analytics including social listening tools to
regularly evaluate and improve our social media and local community
effectiveness through a deep understanding of our customer and
their preferences
- Share relevant social media and community building trends and
best practices with the broader organization Education &
Experience:
- 4+ years of experience in social media, marketing and community
building
- Excellent written, communication and presentation skills that
can be adapted for audiences at all levels across the
organization
- Proven experience as a community manager or similar role;
experience managing and diffusing crisis communication
scenarios
- Experience creating/writing/editing social content and aligning
messaging for distinct audiences and platforms
- Experience planning and leading online community initiatives to
drive brand advocacy and engagement
- Extensive knowledge of best practices for content authoring and
community management across Facebook, Instagram, LinkedIn, Twitter
and Reddit.
- Familiarity with sentiment tracking, Sprinklr, Qualtrics,
Google Reviews and Yelp
- Ability to extract insights from multiple data sources and
translate them into actionable and measurable strategies and plans
designed to build a lasting brand
- Strong ability to challenge the status quo and pursue new ways
of thought
- Highly self-motivated and will thrive in ambiguity, in an
environment that requires an ability to learn and adapt quickly
Work AuthorizationApplicants must be currently authorized to work
in the US for any employer. Sponsorship is not available for this
position.Physical RequirementsThe physical demands described here
are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.Essential and
marginal functions may require maintaining physical condition
necessary for bending, stooping, sitting, walking or standing for
prolonged periods of time; most of time is spent sitting in a
comfortable position with frequent opportunity to move about. The
employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by the job include close vision,
distance vision, color vision, peripheral vision, depth perception,
and the ability to adjust focus.Work EnvironmentWork is performed
in an office setting with exposure to computer screens and requires
extensive use of a computer, keyboard, mouse, and multi-line
telephone system. The work is primarily a modern office
setting.Diverse Workforce / EEOZiply Fiber is an equal opportunity
employer. Ziply Fiber will consider all qualified candidates
regardless of race, color, religion, national origin, gender, age,
marital status, sexual orientation, veteran status, and the
presence of a non-job-related handicap or disability or any other
legally protected status. Ziply Fiber requires a pre-employment
background check as conditions of employment. Ziply Fiber may
require a pre-employment drug screening. Ziply Fiber is a drug free
workplace.
Keywords: Ziply Fiber, Kirkland , Senior Manager, Social Media and Community Management, Advertising , Kirkland, Washington
Didn't find what you're looking for? Search again!
Loading more jobs...