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Senior Manager, Social Media and Community Management

Company: Ziply Fiber
Location: Kirkland
Posted on: March 11, 2023

Job Description:

Job DescriptionOpen to remote work! Company BackgroundAt Ziply Fiber, we believe that everyone deserves the best internet possible no matter where they live. We're combining the most advanced fiber internet with a refreshingly great experience to elevate people's connected lives. We're bringing fiber to more than one million homes and businesses across the broader Northwest. By pairing brilliantly fast internet with customer choice and control, we're making it simple and easy for you to connect to the things that matter most to you. Ziply Fiber is based in Kirkland, Washington, providing communities across Washington, Oregon, Idaho, and Montana with fiber internet in addition to streaming TV, privacy products, and phone service as well.Job SummaryZiply's marketing and communications team is driven to defy mediocrity and to inspire refreshingly great experiences that build emotional connections through everything customers and employees experience with our brand. We're audience driven and we pair strategic thinking with creativity and pragmatic execution. Our team consists of creative, brand and PR experts. As a Senior Manager you will define and develop our owned/organic social media program and drive its execution and community management (with our customer care team), and partner to develop a local community engagement strategy. You will create a cohesive social media and online community strategy based on the company's brand promise, company and product value proposition, customer data, marketing calendar, market and competitive trends. You will be responsible for evangelizing social and community engagement across the business in order to ensure social execution is integrated with PR, internal communications, demand generation, campaign extensions, customer service and community engagements.Essential Duties and Responsibilities:

  • Grow audiences on social platforms including Facebook, Twitter, LinkedIn, Reddit and Instagram. Provide strategies for social platform use and expansion.
  • Find unique and creative ways to bridge social media communities with local community engagements
  • Establish and monitor social KPIs (ex. sentiment) to grow the Ziply brand; keep teams aligned and accountable
  • Work cross-functionally to present a cohesive and compelling brand experience to our target prospects in order to build awareness, engagement, and sales
  • Set, plan and implement social media content strategy, campaigns and sustainment programs that support company initiatives and increase engagement
  • Maintain a strategic social media content calendar that is supportive of the Editorial Calendar
  • Drive creative ideas that support our brand voice while adapting it to different platforms when creating platform-specific content including text posts, videos, and graphics
  • Make decisions and solve problems within time constraints Community management
  • Create and implement social media platform training to help social care representatives engage our community authentically in the Ziply brand voice
  • Establish community management guidelines and moderate as a responsive member of the community to ensure it's a good brand experience for all members
  • Work with analytics including social listening tools to regularly evaluate and improve our social media and local community effectiveness through a deep understanding of our customer and their preferences
  • Share relevant social media and community building trends and best practices with the broader organization Education & Experience:
    • 4+ years of experience in social media, marketing and community building
    • Excellent written, communication and presentation skills that can be adapted for audiences at all levels across the organization
    • Proven experience as a community manager or similar role; experience managing and diffusing crisis communication scenarios
    • Experience creating/writing/editing social content and aligning messaging for distinct audiences and platforms
    • Experience planning and leading online community initiatives to drive brand advocacy and engagement
    • Extensive knowledge of best practices for content authoring and community management across Facebook, Instagram, LinkedIn, Twitter and Reddit.
    • Familiarity with sentiment tracking, Sprinklr, Qualtrics, Google Reviews and Yelp
    • Ability to extract insights from multiple data sources and translate them into actionable and measurable strategies and plans designed to build a lasting brand
    • Strong ability to challenge the status quo and pursue new ways of thought
    • Highly self-motivated and will thrive in ambiguity, in an environment that requires an ability to learn and adapt quickly Work AuthorizationApplicants must be currently authorized to work in the US for any employer. Sponsorship is not available for this position.Physical RequirementsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Essential and marginal functions may require maintaining physical condition necessary for bending, stooping, sitting, walking or standing for prolonged periods of time; most of time is spent sitting in a comfortable position with frequent opportunity to move about. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.Work EnvironmentWork is performed in an office setting with exposure to computer screens and requires extensive use of a computer, keyboard, mouse, and multi-line telephone system. The work is primarily a modern office setting.Diverse Workforce / EEOZiply Fiber is an equal opportunity employer. Ziply Fiber will consider all qualified candidates regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, veteran status, and the presence of a non-job-related handicap or disability or any other legally protected status. Ziply Fiber requires a pre-employment background check as conditions of employment. Ziply Fiber may require a pre-employment drug screening. Ziply Fiber is a drug free workplace.

Keywords: Ziply Fiber, Kirkland , Senior Manager, Social Media and Community Management, Advertising , Kirkland, Washington

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