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Director, Advertising and Sponsorships

Company: Acumatica, Inc.
Location: Kirkland
Posted on: September 23, 2022

Job Description:

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world. But don't take our word for it-read what analysts like Gartner and Nucleus Research have to say about us.Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world's best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Construction, Distribution, and CRM, on a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their businesses, play to their organizations' unique strengths, and support their clients by following them anywhere on any device.Acumatica's culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.Acumatica is seeking a Director of Advertising and Sponsorships to help increase Acumatica brand awareness and drive demand generation. You are an expert in online/offline advertising and sponsorships with an excellent understanding of how they work together to drive results.This role will report to our CMO.Responsibilities:

  • Increase Acumatica brand awareness, including leveraging analytics and best-of-breed solutions to measure and track progress across all goals.
  • Drive consistency in advertising images and messaging across all channels.
  • Drive customer centricity and diversity across imagery.
  • Develop new ad copy and iterations by industry, segment etc.
  • Own and manage, for example:
    • Airport / OOH advertising
    • TV / Google Connected TV advertising
    • Online display ads
    • Sports sponsorships, incl auto racing, golf etc
    • Online brand reputation
    • Monitor all ad inventory products to maximize return.
    • Identify new opportunities and optimization strategies.
    • Assist in the evaluation of existing and new ad tech vendors.
    • Proactively manage advertising relationships with media vendors including search engines and social platforms.
    • Responsible for managing current sponsor relations including event activation and post event recaps.
    • Manage agreements to include negotiation.Qualifications:
      • 5+ years of Advertising Operations, digital advertising or equivalent experience in a media-focused role.
      • Experience running campaigns or leading an advertising team.
      • Passion for using digital advertising to grow businesses and generate leads.
      • Experience using Google Analytics to measure performance, goals, and make analytical and strategic decisions with that information.
      • Strong organizational & project management skills.Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Keywords: Acumatica, Inc., Kirkland , Director, Advertising and Sponsorships, Advertising , Kirkland, Washington

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